Digital partners are waiting for you. Are you aware of them and how can they boost your business?
In today’s digital economy, the pace of innovation is unrelenting and creates an urgency for companies to transform. Unfortunately, many companies report high levels of “corporate cholesterol” resulting from rigid processes, risk avoidance, and a mind-set of, “If it’s working, why change?” The “corporate cholesterol” organizations carry prevents the rapid transformation needed to innovate business models, business processes, and, ultimately, the workforce.
How do you define innovation? What can you do to consistently bring it into an organization to stay ahead of today’s competitors and those that may emerge as competitors in the future?
At its essence, innovation = execution x creativity. Most companies are optimized to execute and solve a stated problem. Creativity is about finding the problem worth solving. An absence of a scalable, creative framework encourages incremental innovation instead of disruptive innovation. As companies strive for disruptive innovation, they must find ways to inject and scale creativity across their organizations. At its core, design thinking is a human-centered approach to innovation. It helps identify the optimal customer experiences and highlights the problems worth solving.
The process emboldens companies to become:
Empathetic to better understand the needs and innovation opportunities of customers
Collaborative across functions to bring diverse perspectives to create more coherent customer experiences
Highly iterative to more quickly understand market feedback and success
Design thinking nurtures and scales creativity across the organization, dissolving “corporate cholesterol” and delivering meaningful innovation. For design thinking to flourish, leadership support is vital in pushing investments in:
We do this in four main ways
Design thinking is critical in helping organizations succeed in the digital economy as they look for a mindset and methodology to create innovations that bring together:
The human experience (usability)
It starts with an empathetic, and human-centric approach that aims to uncover unmet needs of the end user, whether an employee or a consumer. By focusing on the human experience in a highly collaborative manner, companies can use design thinking to bring all teams together – whether they are focused on technology or business – to rally behind a shared vision about the future, reimagined experience of their brand. Design thinking, we believe, is the perfect approach for creating and scaling a culture of creativity and innovation across products and processes. Injecting design thinking into the organization’s DNA is the secret to a long-term, sustainable innovation mind-set.
THE DESIGN THINKING APPROACH
Iterative: fail fast, fail earl
BRAINSTORMING VERSUS DESIGN THINKING
While brainstorming is a tool that focuses on a discussion around a known challenge, design thinking is a framework that uncovers the right problem to solve and a clear path to executing the solution.
Design thinking requires people to walk in their customers’ shoes, encouraging them to think outside the box, enabling rapid prototyping, testing ideas in the market with people, and iterating appropriately. This means end users are ultimately shaping the final experience; since they are part of the process from the start, the experience will resonate.
Based on our extensive and practical experience with design thinking, PERCEPTIVA has adapted the methodology to fit both our customers’ needs and internal needs. PERCEPTIVA has been evolving design thinking for use on the shop floor, the IT suite, the C-suite, and even the board of directors’ suite.
Design thinking also requires “design doing,” which includes visualizing potential solutions with mock-ups and prototypes
At a high level, PERCEPTIVA’s design thinking methodology includes three main phases: discover, design, and deliver.
During the discover phase, we find the problem by empathizing with the human and observing his or her needs and pain points. The insights gained will then be used in the design phase, which is the solution-finding space. In the deliver phase, the focus shifts to implementing the potential solution. The entire process is highly iterative with many feedback loops throughout. The aim is to yield a feasible and viable solution that produces a tangible and quantified outcome linked to the organization’s objectives.
Our design-led approach helps navigate the process by:
Taking a user-centric approach
Bringing stakeholders and end users together
Identifying opportunities for innovation without focusing on technology
Connecting you with PERCEPTIVA design thinkers and technology experts who intimately know PERCEPTIVA products.
Which path will deliver the best outcome for your business?
Design and Prototype
Step 1: Explore
Your first engagement with the PERCEPTIVA experts is through an Explore workshop. Your organization’s stakeholders, from line of business and IT departments, come together with PERCEPTIVA experts for a one-day session to explore opportunities for innovation.
PERCEPTIVA Design Thinking is an essential part of that first step. The workshop focuses on the business problems, and those that are also resulting in end-user problems. When experts and design thinkers work together, the seeds of innovation begin to sprout.
During the Explore workshop, we will evaluate existing PERCEPTIVA use cases and accelerators to see if there is a solid solution to jump-start your process; if not, we will create a new option specific to your needs.
Step 2: Discover
While new systems of intelligence are emerging through embedded technologies such as analytics, Big Data, blockchain, data intelligence, machine learning, and IoT. These data-driven systems can only enable digital transformation and new business models if they are designed to answer special business challenges.
Because of that, one of the fundamental tenants of PERCEPTIVA Innovation Services is user empathy. In the Discover phase of the process, PERCEPTIVA experts shadow the customer’s end users to understand their needs and pain points. This information is used to create the core design documents that will feed the rest of the process, such as the personas, the documentation, and the journey map.
Step 3: Design and Prototype
Design is an iterative process. That’s why PERCEPTIVA Innovation Services uses the PERCEPTIVA Build tool to create rapid prototypes of varying fidelity that allows customers to validate assumptions and gain insight through end-user feedback.
Starting with low fidelity wireframes, all the way to high fidelity ones using actual controls, the PERCEPTIVA Build tool brings together the customer, stakeholders, and end users to ensure that the developed solution addresses the problem.
Crucial to the success of any PERCEPTIVA engagement are the Design Reviews that happen at various stages throughout the project.
The purpose of the Design Reviews are to create a formalized process to ensure that the design goals and consistency are preserved throughout the entire innovation lifecycle. The first review, Design Advisory, happens after the Discovery phase. It focuses on identifying and providing the best fitting user-interface elements to deliver an optimal end-user experience.
The next Design Reviews, Design Gate 1 and 2, happen after prototyping and delivery. They ensure adherence to design guidelines, as well as resolution of the end-user needs.
Step 4: Deliver
PERCEPTIVA provides flexibility based on your project’s alignment with accelerators. If a pre-designed use case fits your business needs, then you continue with the express edition to create a functional prototype. Otherwise, a new use case will be created, and then you can follow either the open innovation or enterprise edition.
The open innovation edition helps companies create a new solution for specific business challenges, from concept to clickable prototype, within twelve weeks. This edition includes access to PERCEPTIVA Cloud Platform for innovation. It supports a close collaboration PERCEPTIVA Design Thinkin, g team and specific innovation centers that had agrrement with PERCEPTIVA and an agile design process that ensures you are at the center of every stage of innovation.
The enterprise edition extends the scope to help companies create multiple solutions in parallel that are unique to their special business needs.
Once you have made your decision to move forward, the next step is to move from prototype to production using your own team or additional implementation services from PERCEPTIVA Digital Transformation Services.
Which path will deliver the best outcome for your business?
With PERCEPTIVA, your complete innovation journey is led by PERCEPTIVA experts, including designers, business transformation specialists, industry experts, and technology consultants, who will work collaboratively with you to provide an understanding and use of emerging technologies. You also gain access to an innovation coach who will guide you throughout your journey. The PERCEPTIVA experts will systematically help you identify strategic opportunities for business transformation across your business models, processes, and products.
PERCEPTIVA brings scalable innovation to your business by combining breakthrough technologies with end-user focused design processes. PERCEPTIVA Innovation Services brings together stakeholders and end users with design and technology experts to unlock innovation in your organization’s business models and processes.
Guide you through your digital transformation
Discover innovative solutions to your business problems and challenges.
Combine a design-led process with next-generation technologies in a single platform to scale innovation and maximize value.
PERCEPTIVA experts actively work with you through the entire innovation lifecycle, maintaining a focus on user empathy to enhance the viability of the solution.
Digital transformation along different tracks, depending on your individual needs: Express, Open Innovation, or Enterprise Edition.
Get access to rapid innovation tools, best-in-class enterprise design technology, and a proven design-led development process.
Collaborate with PERCEPTIVA designers and enterprise software experts who share their experience and insights on how to best apply. PERCEPTIVA solutions for digital transformation
Scale breakthrough innovation by completing a production-ready prototype.